b2b PR | Professional & Financial Services PR | Technology PR | Property PR | Education PR | Corporate PR

About Us

Award-winning PR agency in Manchester.

“If you sell your business services or your professional knowledge to other businesses you’ll know the importance of establishing and maintaining trust and loyalty with your target audiences. You need to be a thought leader in your niche.

“As the lines between b2b marketing channels become blurred you need an experienced agency dedicated to PR and Content Marketing. We’ll help your business win the hearts, minds, trust and loyalty of  your target clients and customers…instead of your competitors.”

– Pete Davies, founder, Sugar PR, Manchester.

b2b PR

We're a specialist b2b PR agency in Manchester. If you sell your services or your knowledge to other businesses: we're a perfect fit. b2b is all we do.

b2b Content Marketing

We manage your entire content marketing strategy. We ensure our work is easily adapted to cut across all your relevant communication channels - including your PR, your website, social media and email marketing.

Thought leadership

The only way to be a 'thought leader' in your sector is to do just that! We'll make it simple and effective to position your business and your people as experts in your niche across the right media channels.

Commercial PR evaluation

We insist on making sure your PR is working for your sales and new business team. Our definition of PR success is attributing our activity to leads and revenue opportunities for you.

No long-term contracts

We won't tie you in to a long-term contract. That way, it's proof that we'll never lose hunger for your PR account. You can rest assured you're getting 100 per cent energy on your PR and Content Marketing every day.

Top people - all the time

Unlike other agencies we won't just front the 'big guns' in the first meeting. With Sugar you'll always have our best people working on your account. Every day.

Forget beige b2b PR and marketing. Switch to Sugar PR.

Get the message out about your business – through PR and Content Marketing with Sugar.

Contact us now

Ad-hoc PR campaigns

If you’re launching a new product or service or changing your business strategy we’re happy to work for you on a fixed-fee project basis.


Ongoing PR retainer

Most  clients work with us on a fixed, monthly retainer basis. This way, you get regular results with your PR and Content Marketing.


Get ‘in-house’ PR

We’re happy to work in your own office. That way we get better results than a remote PR agency. It’s just like having your own ‘in-house agency‘.

Strategy reviews

Strategic consultancy

We’ll review your current PR agency and Content Marketing and bring you fresh insights, campaigns and opportunities.

Like what we do and how we do it?  Call Pete Davies on (0161)817 8050 for a confidential chat about your PR activity.

Find out what makes us really different from other PR agencies in Manchester.