We’re in Greater Manchester Business Week
We are pleased to feature in a new article in Greater Manchester Business Week (GMBW) which is the weekly business magazine for Manchester’s business community. The magazine is freely distributed in key locations across the city centre as well as to a huge subscriber list of managing directors in all ten districts of Greater Manchester. As well as highlights from the business section of the daily Manchester Evening News it also features a great variety of business interviews, profiles and features about key topics facing Manchester-based businesses.
Greater Manchester Business Week media coverage
We off our views to GMBW about the process of starting up a new PR agency in Manchester and what the ‘up’s and down’s of our launch. In fact, there are no down’s to report so it’s all hugely positive so far! Our MD, Pete, is pictured at our King Street office by experienced MEN Media snapper Vinnie and we had a brew on our rooftop terrace.
The piece also highlights the support that Business Growth Hub offers for small and medium sized enterprises across the region.
Launching a startup PR company in Manchester – the interview
I launched Sugar PR in October 2016 after spotting a gap in the market for a PR company that specialises in advising companies who sell their products, services or knowledge to other businesses. I feel excited, nervous and happy all at the same time about launching my own business.
After more than fifteen years operating in the Manchester PR industry it’s clear to me there’s a real need for a genuine specialist business-to-business PR and Content Marketing agency.
My aim with Sugar PR is to bring a personal, hands-on and entrepreneurial approach to working with clients. My agency isn’t about growth, money, big cars or an ego trip for me. I want to create new PR jobs for people in Manchester so I’m really excited about taking people on the journey with me. I’ve got a little office on King Street on a flexible lease and that suits me perfectly at this stage.
Sugar PR on working with clients
My approach with Sugar is to work with clients rather than working for them. I’m fortunate to be able to be pretty selective with who I’m working with because I want to really enjoy the work I’m doing and have good relationships with my clients who are usually marketing managers or owner-managers themselves.
I’ve sought advice from people I trust to help me get the business off the ground. My accountants at Alexander Knight & Co have been brilliant at taking care of the financial side of the business so I can just concentrate on what I do best. The Business Growth Hub has also been brilliant because it provided me with a wealth information and knowledge about how to start off properly.
I’m particularly excited about the prospect of getting a mentor from the Business Growth Hub because when you’re starting out on your own it’s good to have another person to work out issues or problems.
I’m fortunate to have loyal, quality people around me who trust me implicitly and keep me motivated. My family, friends, launch clients and Manchester-based professional advisers have helped me get to this stage. I can’t wait to see Sugar PR growing and succeeding in what I believe to be the greatest city in the world.