Sugar PR appointed by world’s most popular parking app

PayByPhone appoints Sugar PR for Manchester campaign

Sugar PR appointed by world’s most popular parking app

PayByPhone, the world’s most popular parking app, has made it easier and quicker for drivers to park and pay in Manchester and the rest of the UK by releasing of a raft of improvements – and Sugar PR is delighted to have been appointed.

The new upgrade is being rolled out across Manchester and allows drivers to pay for their parking session without the need to create an account.

We’ve already scored some excellent media coverage here, here and here.

PR for PayByPhone app

The app was first rolled out in Manchester in 2011 and now gains an average of 5,000 first-time users in the city each month. PayByPhone is also currently available in 206 on-street locations and 154 car parks in Manchester.

A new single screen registration process as well as a ‘favourite spot’ option means drivers can now park and pay in less than 30 seconds from finding a space.

It also enables drivers to extend their parking session from anywhere if they underestimate the length of their stay which reduces the risk of getting a parking ticket.

The upgrade will encourage more people to use our app in Manchester and play a role in attracting more people to the city who will stay for longer. The benefits of cashless parking provide a win for the local economy, a win for PayByPhone as a business and a win for drivers.

Manchester PR campaign focus

The PayByPhone team has worked closely with its clients in Manchester to ensure that these updates are ready in time for the Christmas increase in traffic to the city and we’re certain businesses and visitors to the city will see the benefits.

Cashless parking is convenient for drivers and proven to create significant cost savings for councils and car park owners because of the reduced cost of maintaining a traditional ticket machine.

PayByPhone will also be  giving away a series of prizes to people who refer the app to a friend or family member as well as giving away spot prizes for those who park with PayByPhone on certain days in December.

Tech PR for mobile payments app

PayByPhone is one of the fastest growing mobile payments companies in the world, processing more than £253 million in payments annually. Through the company’s mobile web, smartphone and smartwatch applications, PayByPhone helps millions of consumers easily and securely pay for parking without the hassles of queues, having to carry change or risking costly fines.

Registration is quick and easy and the app reminds the user when their parking is about to expire, allowing them to top up from anywhere, at any time.

Many of the largest and most complex parking operations in the world use PayByPhone, including San Francisco, Miami, Seattle, Vancouver, London and Paris. PayByPhone is wholly-owned by Volkswagen Financial Services, part of the largest auto manufacturer in the world, with brands that include VW, Audi, Porsche, Bentley, Lamborghini and Ducati.

To download PayByPhone, visit the iOS App Store or the Google Play Store. See