When I launched Sugar PR, I always wanted to make sure that we do all the good things that truly great PR agencies do – and apply it to b2b brands in the knowledge and services sectors. For me, business is about relationships. Having good relationships with the media and good relations with our clients is really important to me. My goal is to run an agency that always puts our clients at the centre of everything we do and create a happy, supportive place to work.
In my spare time I’m a qualified football referee, a daddy to five amazing children, I live in Altrincham and I like real ale.