Manchester PR agency · UK & international
PR and strategic communications for ambitious organisations.
Sugar PR is a boutique Manchester PR agency and communications consultancy. We work with senior leadership teams to build reputations, raise profiles and communicate clearly through growth, change and scrutiny.
Our services
Senior counsel for organisations under pressure and in growth.
When your organisation has a lot to say and different audiences to consider, clear communication matters. We bring together strategic advice, media relations and practical delivery to help you reach the people who matter to your business.
PR & Media Relations
Give your organisation a stronger voice in the media. From press office support and business announcements to expert commentary and leadership profiles, we develop stories that make your expertise relevant to the right journalists and audiences.
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Crisis Communications
Get calm, experienced advice when your reputation is under pressure. We help leadership teams prepare for sensitive situations, respond to media enquiries and keep staff, customers and stakeholders informed with clear, carefully considered communications.
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Media Training
Prepare your spokespeople for the questions that matter. Our practical training helps senior leaders explain their message clearly, handle challenging interviews and speak with greater confidence on camera, on air and under scrutiny.
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Strategic Content
Turn specialist knowledge into communications people can understand and use. We create thought leadership, case studies, website copy, annual reports and stakeholder materials that explain your work, demonstrate your expertise and support your objectives.
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Brand & Positioning
Be clear about who you are, what you offer and why it matters. We help organisations define their positioning, sharpen their messages and communicate consistently, whether launching a service, refreshing a brand or entering a new market.
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Marketing Support & Communications Consultancy
Add experienced thinking and delivery to your team. We work alongside business owners, marketing managers and directors to shape plans, coordinate campaigns and provide extra capacity, with flexible support built around the work you need to get done.
Explore marketing supportWhy Sugar PR
A different kind of PR agency.
We take the time to understand your organisation, its ambitions and the pressures on its leadership. You get considered advice, direct access to experienced people and a team that takes responsibility for delivering the work.
Senior-led
Work directly with experienced consultants who can advise on the decisions as well as deliver the communications.
Boutique & responsive
A focused team, clear points of contact and support that adapts as your priorities change.
Close to leadership
We work with business owners, boards and senior teams, connecting communications to the decisions shaping your organisation.
Comfortable with complexity
Different stakeholders, sensitive issues and competing expectations are part of our work. We help you find a clear way forward.
Our Manchester home
Based at 76 King Street. Working beyond Manchester.
Our base at Colony puts us in the heart of Manchester’s business community. It is a place to meet, discuss ideas and plan what comes next.
We work with organisations across the UK and internationally, combining a personal working relationship with a wider perspective on your communications.
Arrange a conversationWho we work with
Experience across complex sectors.
Our work spans commercial, public and charitable organisations. We are particularly suited to businesses whose communications need to account for different audiences, specialist services and close public or regulatory scrutiny.
- Professional & financial services
- Legal
- Property & construction
- Health & social care
- Social housing
- Local government
- Charities
Retained partnerships
Ongoing advice and delivery, with agreed priorities and a consistent team that gets to know your organisation.
Projects & campaigns
Focused support for a launch, announcement, report, brand project or a defined communications challenge.
Interim & advisory support
Senior input and additional capacity when your team is managing change, a busy period or a sensitive issue.
Let’s talk
Need senior communications support?
Tell us what you are working towards, or what you are facing. We will talk through where experienced PR and communications support could help.