Sugar PR secures social care PR and marketing brief
Sugar PR has been appointed to handle media relations, PR and marketing for Heath Care Group, the UK’s leading specialist provider of solo therapeutic children’s care and housing in the UK.
Heath Care Group has already secured funding of £5m to begin the roll out of 36 new-build three-bedroom houses for vulnerable young people who will receive therapy and care from support staff and managers.
Sugar PR is handling all PR and marketing communications for the Manchester-based company.
12 new-build property developments in the North West region are already completed and currently awaiting inspection by OFSTED with a further 12 in the region earmarked for purchase.
The company has also targeting 12 more off-plan properties in the Midlands. All 36 houses are expected to be filled and fully operational by the end of 2020. More than 170 jobs will be created during this period.
Social care PR agency
The service is aimed at young people aged 8-17 who have been affected by traumatic physical, psychological, emotional or behavioural related challenges.
Each young person is allocated a house with up to two experienced support staff who provide support and stability in a safe environment 24 hours a day, seven days a week. Children are referred into a property by commissioners at local authorities where other options such as care homes or foster care is deemed inappropriate.
Paul Marriner, chair of Heath Care Group, said:
We are excited about the team we have created at Heath Care Group and the delivery partners we have selected and Sugar PR is a welcome part of that team. Most of all we are looking forward to working with local authorities to deliver evidence-based positive outcomes for those young people in our society who need it most.
Do you need a specialist property and social care sector PR agency? Call Pete Davies at Sugar PR on (0161) 817 8050.
