Sports PR

Sports PR agency in Manchester 

Sugar PR Sports - the specialist sports PR agency

Sugar PR Sports – the specialist sports PR agency

Our specialist sports PR agency Manchester team handles public relations, media relations and personal branding for professional sports athletes. Our client base includes professional footballers, mixed martial artists (MMAs), e-sports professionals and boxers.

We work in partnership with agents, managers, coaches, trainers and registered intermediaries – as well as specialist sports law firms, marketers, regulatory bodies and leading sports, health and nutrition brands. We also collaborate with UK musicians as the worlds of entertainment and sports converge.

The only sports PR agency in Manchester

We are also the only specialist sports PR agency in Manchester.

Reputation management 

21st century sport carries with it wider responsibilities to fans, sport, media and society as a whole. We believe that our sports clients have the ability to change lives and make a positive impact on society with their own personal story and personal brand. Developing positive media relations and carrying a positive influence comes with the territory when you are a professional and we believe its important to position our clients as responsible, ethical and inspirational.

Mia Walters of Sports PR Agency Sugar PR in ManchesterOur sports team is headed up by Mia Walters, who has played soccer for Manchester City, Manchester United, Everton and Crewe Alexandra. Her professional sport experience and psychology studies at Loughborough University, the leading sports university in the world, means she is one of the most trusted connected personal branding experts in the sports industry.


Pete Davies, the managing director of Sugar PR, is a former professional league football referee who operated at the highest levels of the national game for the Professional Game Match Officials Limited (PGMOL) and the Football Association (FA). 




PR services for sports professionals and organisations


  • PR, media profile and public relations 
  • Media coverage and interviews 
  • Crisis and reputation management
  • Personal branding and creative asset development 
  • Social media management
  • Event support PR, media and promotion 
  • Video content production for athletes
  • Media training, briefing and liaison
  • Press office management for events and promotions
  • Commercial relationship development and amplifying for sponsors


If you are a manager, event promoter, agent, sports lawyer, registered intermediary or brand speak to us now about handling PR and media relations for your clients on (0161) 817 8050 or email 

Influencers wanted! Join the Sugar PR influencer network

We are looking for a range of sports, health and fitness influencers to join the Sugar PR Sports Influencer network. Joining our network is completely free and you’ll get multiple opportuities to work with a wide range of health, fitness and sports oriented brands. 

For more details, call Mia Walters at Sugar PR on (0161) 817 8050.