I founded Sugar PR in Manchester to provide clients with senior strategic PR communications support they can bolt on to their business.

After more than 20 years working in PR, media and reputation management, I wanted to build a consultancy that offered direct access, experienced advice and a genuinely hands-on approach.

Today, Sugar works with ambitious businesses across professional services, B2B and regulated sectors – helping organisations build visibility, strengthen reputation and communicate with confidence.

Every client relationship is led personally, ensuring strategic oversight, consistency and trusted advice at every stage.

Pete Davies, Founder, Sugar PR.