PR & media for brands that need to be seen and trusted.
We secure meaningful coverage, shape your narrative
and position you where it matters.
PR that builds credibility not just coverage.
At Sugar PR, we help businesses earn attention in the places that matter through strategic PR and media relations and consistent visibility.
Based in Manchester, Sugar PR works with high growth B2B companies and public sector organisations across the North West and the UK.
We focus on securing meaningful opportunities that build trust, strengthen reputation and position your business as a credible voice in your sector.
We also provide media training for senior executives in your your team so you can manage media interest with complete confidence.
WHAT WE DO
Strategic PR. Real impact.
Media Relations
Targeted outreach to journalists, editors and producers that results in meaningful coverage.
Press Office
Day-to-day media handling, reactive enquiries and proactive story generation.
Thought Leadership
Positioning senior leaders as authoritative voices in their sector.
PR campaigns
Creative campaigns designed to cut through and generate standout media coverage.
Brand storytelling
News releases, opinion pieces and narrative development that lands.
Launches
Product launches, funding news, hires and milestone moments done properly
PR with purpose
Make your expertise the story people remember.
Good PR gives people a reason to notice you, a clear sense of what you stand for and the confidence to take you seriously. Sugar PR turns the knowledge, decisions and work inside your organisation into stories that matter outside it.
Make the important news interesting
We find the human point, business impact or wider issue within your announcement, then shape it into a story journalists and audiences can understand.
Put the right voices in the room
We build relevant relationships with journalists, develop expert commentary and create opportunities for your leaders to contribute usefully to the conversations shaping your sector.
Turn coverage into lasting value
We connect media activity to your wider communications, so a strong story can support reputation, stakeholder confidence, recruitment and business development.
Who we work with
PR shaped around the organisation, not a template.
As a leading independent PR agency in Manchester, we work closely with organisations whose stories deserve to travel further and land with the people who matter.
B2B and professional services
Make complex expertise clear. We help businesses build profile through leadership commentary, business news, sector insight and stories that show the value of what they do.
Charities and non-profits
Bring the people, purpose and outcomes behind your work into focus, strengthening public understanding and giving supporters, partners and funders a reason to engage.
Public sector and partnerships
Explain decisions, services and change with care. We support public bodies and their partners with proactive media relations, press office advice and clear communication when scrutiny rises.
Our work can sit alongside brand communications, media training and crisis PR support, giving your communications a joined-up direction.
Senior-led PR and media relations
Experienced counsel. Direct access.
Sugar PR is led by founder Pete Davies, who works directly with clients on the stories, media opportunities and communications decisions that matter to their organisation.
That means senior advice from the outset, a close understanding of your organisation and practical support from someone who knows how journalists work. From shaping an announcement to handling a sensitive media enquiry, Pete helps clients find the clearest way to tell their story and make it count.
Manchester based. North West connected.
A Manchester PR agency with reach across the North West.
Sugar PR is an independent PR and media relations agency based in Manchester city centre. We work with organisations across Greater Manchester, Cheshire and Merseyside, and support clients further afield when the brief calls for it.
From our King Street base, we help organisations make the most of local knowledge and wider media opportunities. Our team can lead a PR programme, strengthen an in-house communications team or provide senior counsel when a particular story needs careful handling.
How we work
Senior attention. Stories with substance.
We get close to your organisation, understand what you need to achieve and build a practical media plan around it. That might mean one high-stakes announcement, a steady press office, a campaign or ongoing support for your communications team.
Every opportunity is considered for its relevance, timing and value to your organisation. The aim is coverage that earns attention and helps people understand why your work matters.
Let’s find the story
Ready to make more of your next announcement?
Talk to Sugar PR about media relations, press office support or a PR programme for your organisation. Call 0161 399 4507 or email hello@sugarpr.co.uk.