Technology PR agency · Manchester, London and across the UK
Technology PR agency for firms ready to grow.
Make your technology easier to understand, your business harder to overlook and your next stage of growth easier to achieve. Sugar PR helps ambitious tech start-ups, scale-ups and established technology firms build visibility, credibility and momentum.
- Funding rounds and investment
- Product and platform launches
- Founder and leadership profile
- Market entry and expansion
A technology PR agency built around growth
Good technology needs a story people can understand.
You may have built something genuinely useful. The challenge is making investors, customers, partners and the wider market see why it matters.
As a senior-led technology PR agency, we help technology businesses explain complex products in clear language, show what makes them different and build a profile that supports their commercial ambitions.
That means connecting communications to the moments that matter: a funding round, a new market, a major customer win, a product launch or the next phase of scale.
Our work combines PR and media relations, leadership profiling and brand strategy and communications around a clear commercial objective.
Selected technology clients
High-growth technology businesses we have helped tell their story.
From AI and digital marketplaces to connectivity infrastructure, we help ambitious firms make complex technology clear, relevant and commercially compelling.
iKVA
Helping a University of Cambridge and Alan Turing Institute spin-out explain its artificial intelligence and knowledge management technology.
HSS ProService
Explaining how HSS ProService is reshaping the way businesses buy and hire equipment, building materials, fuel and more.
Moneyshake
Telling the story of the technology helping people compare car leasing deals from a panel of providers.
OneTek
Launching Europe’s fastest ultrafast public Wi-Fi and fibre broadband to communities, venues and events.
The moments that move a business forward
PR for the next stage of your growth.
Technology companies do not need publicity for its own sake. They need the right people to notice, understand and trust the business at the point it matters.
Funding and investment
Build a clear investment story, prepare leaders for visibility and support announcements before and after a raise.
Launching a product or platform
Explain what is new, who it helps and why it deserves attention in a crowded market.
Entering a new market
Give customers, partners and stakeholders a reason to take you seriously as you expand into new sectors or regions.
Building trust as you scale
Keep pace with scrutiny, change and expectation as your profile grows and more people look closely at your business.
Reputation is part of the growth plan
Visibility drives value when people understand what they are seeing.
Investors, buyers and future employees form a view of your business from what they can find and what others say about you. A strong communications programme helps make that picture clearer and more credible.
We bring together earned media, useful expert commentary and leadership visibility to help your company build recognition beyond its own channels. That gives your story more places to be discovered, discussed and cited by search engines and AI platforms.
What we do
Technology PR services built around your business.
We work with your leadership and marketing teams to set a clear direction, find the stories worth telling and turn them into sustained communications activity.
PR and media relations
Earn attention in the publications, broadcast outlets and business media your customers and investors follow. Explore our PR and media relations service.
Founder and leadership profile
Position the people behind the company as informed, credible voices through commentary, interviews and thought leadership.
Funding and company news
Make investment, growth and company milestones matter with a strong narrative, considered timing and clear communications.
Product and innovation stories
Show what your technology changes for customers, supported by focused marketing support where needed.
Media training
Prepare founders and senior spokespeople for interviews, scrutiny and important announcements with practical media training.
Reputation and crisis support
Prepare for difficult questions and get senior crisis PR support when an issue threatens trust.
Who our tech PR agency works with
For ambitious technology businesses.
We work with high-growth technology firms that have a clear ambition and need communications to help them reach it. Many are B2B businesses selling complex propositions into specialist markets.
Preparing to raise investment?
PR for Funding Strategy Workshop.
For tech start-ups, scale-ups and founder-led technology businesses preparing for a seed, Series A or later funding round.
Before the announcement, your business needs a story that investors, journalists, customers and future employees can understand. Our focused workshop establishes that story and plans how PR can build momentum before, during and after the raise.
This is a communications and reputation workshop, not investment or regulated financial advice.
How we work
Senior PR support, close to your leadership team.
We work as an extension of your team, keeping the work connected to business priorities and moving at the pace your company needs.
Get under the skin of the business
We learn the proposition, market, audiences and commercial priorities before shaping the story.
Set a focused plan
We agree where PR can make a difference, what to say and how to measure progress against your objectives.
Build momentum over time
We create a steady flow of relevant stories and opportunities, while staying ready for the moments that cannot be planned.
Technology PR: questions we are asked
Choosing a technology PR agency for a growing tech business.
What does a technology PR agency do?
A technology PR agency helps tech companies explain what they do, show why it matters and build credibility with customers, investors, journalists, partners and future employees.
That can include messaging, media relations, founder profiling, thought leadership, product launches, funding announcements, media training and reputation management.
Why does a high-growth technology company need PR?
PR helps make your business visible and credible beyond the channels you control. It can support fundraising, customer growth, recruitment, market entry and leadership profile by helping the people who matter understand what your company does and why it matters.
The strongest programmes connect those communications goals to the commercial priorities of the business.
Can you explain complex or technical products to the media?
Yes. We work with your team to understand the technology, then find the clearest way to explain its relevance to customers, investors and journalists.
The aim is to make the story accessible without oversimplifying the product or making claims the business cannot support.
Can PR support a funding round or product launch?
Yes. We can help prepare the narrative, identify the audiences and media that matter, develop announcement materials and position senior spokespeople. The right approach depends on the news, confidentiality, timing and wider business plan.
Our PR for Funding Strategy Workshop is designed for technology start-ups and scale-ups preparing for a raise. We can also help maintain attention after the announcement, so communications are not limited to a single day.
Do you work with early-stage companies as well as established firms?
We work with technology companies at different stages, from ambitious tech start-ups seeking investment to established firms growing into new markets. The scope and pace of activity are shaped around your objectives, resources and readiness for external attention.
Can you help if a technology company faces a reputation issue?
Yes. We provide senior-led advice on reputational issues, media enquiries and crisis communications. If the matter is already developing, visit our crisis PR support page or contact Sugar PR.
For planned media activity, our PR and media relations team can build a programme around your business.
Where does Sugar PR work with technology clients?
Sugar PR is a Manchester technology PR agency working with clients in London and across the UK. We can work remotely or meet in person when the assignment calls for it.
Technology PR enquiries
Talk to us about where your business is going.
If your technology business is preparing for its next stage of growth, we can talk through what you need to communicate, who you need to reach and where a specialist tech PR agency could help.
Speak directly to Sugar PR founder Pete Davies about your plans for growth and see how we can help your business.
Technology PR agency · Sugar PR
Make your next stage of growth easier to see.
Clear positioning. Credible visibility. Technology PR that moves with your business.