Website content

We centre your content marketing activity around your website. We’ll copywrite the entire site using the right tone of voice and SEO protocols. We’ll create perfect ‘on brand’ content in a variety of forms for your website. We’ll write and publish regular unique written content such as: blogs, press releases, eventsopinions, additional articles, case studies and news updates.

As well as publishing the content we’ll also track it and seed it across other online channels to make sure we’re making best use of it. We’ll also measure its impact on your bottom line by using a variety of tools including Google Analytics.  

Video content

Today’s b2b audiences spend just as much time watching videos online as they do on social media – a dramatic shift from even just a couple years ago.

However, given the exorbitant amount of video content that’s available, it’s not surprising. Almost everyone is incorporating video into their content marketing strategy. Although it’s possible to wow your customers with engaging video content, so can your competitors.

Sugar will create meaningful and memorable content in your own defined brand identity.

Your business videos should be a vital part of your overall content strategy. Sugar will produce film for you that fits perfectly on your website that can be easily shared across your multiple channels. Whether it’s a vox pop, expert opinion, explainer vid or a full-on corporate video to show on a loop at a trade exhibition – we know exactly how to get your message across.

We only use professional HD Sony camera equipment, full lighting rig, Dolby surround sound audio and scriptwriters and voiceovers will make sure the words and audio perfectly communicate your message in a professional and digestable format.

Our animation team will bring your video to life and make sure you’re message is memorable for all the right reasons. Check out our showreel on Vimeo for examples of recent work.


We love infographics. So do b2b audiences.

If you’ve got complex information to communicate a beautiful, simple branded infographic can work wonders on engaging your audience. Our infographics work perfectly on the web, across social media, on email campaigns and even in printed format.

Infographics should be a standard weapon in your b2b marketing communications strategy.

Branded marketing collateral

Branded assets can make or break the impression your organisations makes on others. If you’re looking for your brand to be applied professionally, consistently and on high quality assets then Sugar will take care of it for you.

Whether it’s simple branded promotional items, larger exhibition items or something in between – we’ll make sure that we make sure your brand stands for quality, trust and expertise.