Reputation is everything for professional advisers. When you rely on a stream of referrals from happy clients and other professional advisers (such as law firms, accountancy practices, investment managers, banks and private equity firms) you need to maintain credibility and profile.
The powerful way to establish a strong reputation in your marketplace is to use all the media channels you have available to become a genuine thought leader. It’s no good saying the same thing as everyone else and being what we call a “me too” kind of guy. You need to make sure you offer the marketplace original, thought provoking, media friendly content.
We’ll ensure that your practice – and your partners – feature regularly in key media titles and that PR opportunities are maximised. That means your team just has to focus on doing what it does best – which is advising clients and generating more fees.