Crisis Containment Insurance Claims

Don't panic in a media crisis. Protect your reputation. Crisis containment insurance claims are in safe hands with our experts.

Crisis containment policy insurance claim? Keep calm and speak to Sugar PR.

If your business is expecting negative media coverage following an incident in your organisation that could seriously damage your reputation and that of the company directors – we can help. 

We specialise in operating in regulated marketplaces where a crisis containment plan is essential. 

Sugar PR will be authorised to provide our services under your crisis containment insurance claim. Speak to us directly if you are unsure and we will clarify instantly. 

Keep calm – and speak to Sugar PR.

Crisis containment insurance, also known as crisis management insurance, is a specialised form of cover that is particularly instrumental in managing and mitigating the financial, operational, and reputational risks associated with media-related crises.

Put simply, you can make a claim to cover the costs of hiring our media relations and PR experts at Sugar PR. 

Why Sugar PR for your crisis?

Media-related crises are  increasingly prevalent in today’s digital age, where information spreads rapidly across various platforms.

Businesses and organisations can find themselves facing reputational damage, public backlash, and a loss of trust due to issues ranging from negative press coverage and social media sentiment to issues related to key personnel, clients, services users or customers.

Our crisis containment service is a critical tool in navigating these treacherous waters.

Insurance Coverage for Media Crises and Public Relations

Sugar PR’s crisis containment insurance service offers a multifaceted approach to handling media-related crises, encompassing a range of coverage components that address the unique challenges of public relations and reputational preservation. 

Speak to our managing director now confidentially about your situation to see how Sugar PR will help.


Don’t delay – call directly now in confidence: 07779 033 016.

Pete Davies Managing Director of Sugar PR photographed at 76 King Street Manchester M2 4NH

Financial Protection: Crisis containment insurance provides financial coverage to address expenses related to managing a crisis, including legal fees, public relations efforts, and crisis communication. This financial support is instrumental in ensuring organisations can adequately respond to and mitigate the fallout from a media crisis.

Reputation Management: It covers the costs associated with retaining public relations firms and communication experts to navigate the complexities of reputation management during and after a crisis. These specialists play a pivotal role in crafting a strategic response to rebuild trust and credibility.

Engaging Crisis Response Teams: Many policies offer access to specialised crisis response teams, which may include legal advisors, crisis communication experts, forensic accountants, and cybersecurity professionals. These teams work cohesively to develop a comprehensive strategy for managing media crises.

Media Relations Expertise: Insurance coverage extends to managing interactions with the media. This aspect of the policy ensures that organisations can effectively control the narrative and minimise the reputational damage that may arise from inaccurate or sensationalised reporting.

Our role for your organisation

Sugar PR will play a central role in navigating media-related crises. Our expertise is invaluable in helping you to communicate effectively, rebuild trust, and safeguard your reputation. 

Crisis Communication Strategy: PR agencies work closely with the organization to develop a crisis communication strategy. This includes crafting messages, determining the most appropriate channels for communication, and establishing a timeline for releasing information.

Media Monitoring: PR experts keep a vigilant eye on media coverage, social media conversations, and public sentiment. This real-time monitoring allows them to adapt the crisis management strategy as the situation evolves.

Message Crafting and Dissemination: PR agencies are skilled at crafting messages that resonate with the public and stakeholders. They ensure that the organization’s response is empathetic, transparent, and aligned with its values and objectives.

Stakeholder Engagement: PR experts engage with stakeholders, from customers and employees to investors and the public. They provide timely updates, address concerns, and maintain open lines of communication.

Reputation Restoration: PR agencies work diligently to rebuild the organization’s reputation. This may involve launching campaigns to highlight positive aspects of the organization, implementing corrective measures, and demonstrating commitment to making amends.

Our fees for crisis containment and crisis management 

Making a Claim for Media Relations and PR Expertise from Sugar PR

To utilise crisis containment insurance to cover the costs of engaging our services you must follow a structured process:

Initial Assessment: When a media crisis emerges, you should promptly contact your insurance provider. They will initiate an initial assessment to determine whether the situation falls under the policy’s coverage.

Engagement of Sugar PR: Upon confirmation of coverage, you can engage the Sugar PR crisis response team. The insurance policy will typically outline the limits and conditions for accessing our services.

Documentation: It’s crucial to maintain comprehensive documentation of all expenses incurred during the crisis management process.

Claim Submission: Following the crisis, the you can submit your claim to the insurance provider. This claim should detail the costs incurred for engaging Sugar PR, as well as other crisis-related expenses covered by the policy.

Claim Review: The insurance provider will review the claim to ensure it aligns with the policy’s terms and conditions. This assessment may involve validating the expenses and confirming that the crisis was appropriately managed.

Reimbursement: Once the claim is approved, the insurance provider will reimburse you for the covered expenses, ensuring that you can recoup the costs associated with engaging our crisis media relations and PR experts.

Crisis containment insurance claims through Sugar PR serves as a valuable shield for you facing media crises, public relations challenges, and reputational damage.


By providing the means to access Sugar PR it equips your business and organisation with the necessary tools to navigate and recover from media-related crises.


This not only safeguards your reputation but also helps restore public trust and credibility in an age where media-related challenges can have far-reaching and lasting consequences.