Equilibrium LLP commissions Sugar PR for video brief
We were delighted to be appointed by the award-winning wealth management company Equilibrium Financial Planning LLP to produce a range of new video content featuring clients and staff. (the image above was taken pre-lockdown!)
The videos will be revealed soon by Equilibrium and we had great fun working with Equilibrium’s Founder Colin Lawson and the marketing team to produce them.
Equilibrium is based in Wilmslow and is one of the leading wealth management companies in the UK, managing £1bn of assets for over 1,000 clients. It is the only company to have been listed in The Sunday Times top 10 Best Small Companies to Work For list for the past four consecutive years.
Pete Davies of Sugar PR, said:
“Equilibrium is one of the leading wealth management companies in the UK and we are delighted to have been appointed to produce a range of new video content. We are looking forward to building on our relationship together as video becomes an increasingly important medium to reach and engage clients who are looking for professional advice about their personal finance.”
Nathan Cameron, Head of Marketing at Equilibrium LLP, said:
“I was impressed with the creative approach shown by Sugar PR. They took the time to understand our business and brand, which worked well with our clients and the team. We’re really pleased with the final videos and they are a powerful and engaging way to communicate our brand values and philosophy.”
Colin Lawson, who founded Equilibrium (then Applewood) in 1995, added:
“Equilibrium has grown from strength to strength, and whilst making our clients wealthier and experiencing commercial success is great, it isn’t what drives us as a collective.
“Our purpose is making people’s lives better, and that includes our team, our clients and our local community. Having clarity around our values and our culture has helped create a resilient business that can flourish even in the face of a global crisis such as COVID-19.
“We are delighted with the work produced by Sugar PR, and the use of video content will continue to form an important part of that process going forwards.”
Sugar PR filming Equilibrium LLP’s Colin Lawson in Wilmslow, Cheshire.
Talk to Sugar PR to produce a new PR video for your business now on (0161) 817 8050 or email pete@sugarpr.co.uk
