Sugar PR promotes ‘treasure trove of beer’ in Manchester

Sugar PR promotes ‘treasure trove of beer’ in Manchester

PR agency for food and drink
Paul Stanley of Begbies Traynor at the brewery in Manchester (August 2022)

Sale of award-wining craft beer by our client Begbies Traynor

Sugar PR is bringing strong media attention to the fact that buyers are being urgently sought for a huge stock of beer brewed by defunct Manchester-based Beatnikz Republic Brewing Co which ceased trading in April this year. 

Liquidators at our client, Begbies Traynor in Manchester, say there are approximately 300 barrels of beer and hundreds of cans of craft ale left over following the demise of the award-winning brewery in what amounts to an estimated 20,000 pints ready to be pulled. 

The beer, currently sat in a bonded warehouse near Strangeways, consists of a mix of craft ales including IPA’sPale AlesStouts and specialist fruit-based beers with names like Beach BumOblivion NowMiami Amor and Chocolate Fudge Cake.

Paul Stanley and Jason Greenhalgh of Begbies Traynor in Manchester have been appointed as Joint Liquidators of Beatnikz Republic Brewing Co. They say the stock is a good opportunity for someone in the trade as they seek to recover funds for creditors of the company.

Media attention in Manchester - and beyond

Begbies Traynor is looking for someone in the trade to see the opportunity, step forward and buy the bulk of the stock that’s left over in this treasure trove of ale. At this stage, they estimate there’s almost 20,000 pints of craft ale sitting there. 

Sugar PR has worked with various media platforms to promote the sale including the Manchester Evening News, North West Business Insider, TheBusinessDesk.com as well as trade sector titles the Caterer, Accountancy Today and the brilliant Beer Today

It would be good for a trade buyer such as a freehouse, independent bar or organised beer festival.

Buyers would have to collect the barrels and kegs and the price of the beer reflects this logistical challenge. This beer was commonly retailing at around £6 a pint in the Northern Quarter but we’re looking for around £1 a pint which includes the duty that needs to be paid. 

“The company was hit hard by the impact of lockdown restrictions, rising transport costs and inflation. Its primary customers were licensed premises across Manchester city centre and in particular in the Northern Quarter from where they were able to grow good awareness of their brand locally and even internationally. This case highlights the challenging times faced by many in the hospitality trade. It’s not the first brewery we’ve been appointed to in recent times and it certainly won’t be the last in this kind of inflationary economic climate.” 
Paul Stanley
Begbies Traynor