Sugar PR appointed by Manchester dealmakers
We were excited to have been appointed to handle PR and media relations for a corporate transaction which completed this week involving a fast-growth Manchester-based business and its team of professional advisers.
You can read more about the deal in the massive volume of detailed, positive media coverage we generated in the Manchester Evening News and TheBusinessDesk.com…as well as other influential titles here, here and here.
PR for corporate deals
The Manchester-based language school, which is British Council accredited, was founded in 2013 by husband and wife team Richard and Marzena Mace.
Last year, it taught more than 600 students. For the year ended 30 June 2017, it reported unaudited revenues of £1.0 million and profit before tax of £0.41 million. As at 31 December 2017 Communicate had net assets of £0.40 million.
Malvern International PLC is the holding company for a number of wholly-owned operating subsidiaries whose business is to provide educational qualifications in the United Kingdom and internationally in countries like Singapore & Malaysia.
PR for management teams
Marzena Mace, principal of Communicate School, said:
We are delighted to complete this deal which brings us into the award-winning Malvern family. We were determined to partner with a like-minded organisation that puts students first and prioritises the development of supportive learning environments. Our Manchester location perfectly complements Malvern’s existing London school and provides an alternative attractive location for potential Malvern students.
Richard Mace, director of Communicate School, said:
This deal will enable us to grow the business and will enable us to continue to innovate with the variety of programs we provide. We are confident that by joining the Malvern team we will continue our ethos of investing in good facilities and first-class teachers. It’s a good deal for students and a good deal for our teaching staff.
PR for corporate finance and professional advisers
Daniel Rodgerson of Manchester law firm Freeman Fisher, who advised the shareholders, said:
The deal means that Communicate will now have the additional leverage associated with belonging to an established PLC and enables the existing successful management team to continue to drive the business in the right direction.
Jonathan Rourke of Rock Advisory, the corporate advisory firm who led the deal for Communicate, said:
The combination of cash and new shares in the PLC is a perfect blend that incentivises all parties to continue on the growth curve.Revenues and profits at Communicate School have increased in each of the last four years and it is a wise strategic move.
Gopinath Pillai, Chairman of Malvern PLC added:
The acquisition of Communicate, our second in seven months, illustrates the consolidation opportunities in our industry and Malvern’s ability to partner with willing vendors.
The strength of offering students a wide choice of course subjects and locations, coupled with the flexibility of being able to study across multiple sites and online, sets Malvern apart.
Shoosmiths in Manchester advised Malvern PLC on the deal.