Sugar PR client partners with Wales Rugby League squad

Rugby World Cup Wales Rugby Team in Preston with Ian McCulloch of Begbies Traynor 2021

Sugar PR client partners with Wales Rugby League squad

We were exited to launch the news that our client Begbies Traynor has joined Preston City Council and the University of Central Lancashire (UCLan) in partnering with the Welsh national team to welcome them to the region for the 2021 Rugby League World Cup.

Sugar PR photoshoot for client Begbies Traynor in Preston

Ian McCulloch of Begbies Traynor

The tournament, which kicks off in October will be based throughout England and Wales, with 32 teams from 21 nations taking part in 61 matches. The RLWC2021 is set to be truly diverse event, with men’s, women’s, and wheelchair teams from across the world taking part.

Thanks to the support of businesses like Begbies Traynor, the Wales’ men’s team will be calling Preston home for the duration of the tournament. You can read more on the official Wales Rugby League site here.

Ian McCulloch, partner at Begbies Traynor’s Preston office, explained the decision to act as Official Home City Partner for the tournament:

“Having the Welsh national team choose Preston as their training base for the biggest Rugby League tournament of the year is a boon for the area as well as the team who will be able to benefit from the exceptional training facilities on offer in the city.

“Preston is a great city for the team to prepare for the upcoming World Cup and we are delighted to lend our support to this exciting international event.

“We hope Preston’s part in this major sporting event will help to engage the city who will no doubt throw their support around the team, as well as hopefully encouraging more young people to take up the sport.”

Gareth Kear, CEO at Wales Rugby League, said:

“The Rugby League World Cup is a special tournament for many reasons and for me is the opportunity for nations from around the World to visit new places and enjoy the experience.

“That’s exactly what Wales Rugby League will be doing whilst we are in camp in Preston. We want to understand this historic North West city and what makes business and the local residents tick, as well as share some of our Welsh traditions and heritage.”

PR for financial & professional services companies

Pete Davies, managing director of Sugar PR, added:

“This is a great move by Begbies Traynor and as 2021 progresses, interest will continue to build in the Rugby League World Cup as the media seeks out stories about the superstars who will be performing in the competition. The fans and the support network around this global competition will generate plenty of buzz. It’s fantastic for awareness and a healthy and positive initiative that’s just right for the times.”

Speak to Sugar PR about building your brand awareness with creative campaigns and compelling communication strategies for your business. Email us – or call us on (0161) 817 8050.