Sugar PR supports sustainable business in Zambia

Sugar PR supports sustainable business in Zambia

 Sugar PR has recently been supporting Action Bike Tours and Safari, a small, sustainable in Livingstone, Zambia offering bike tours to cultural and natural spots.

The support for Action Bike Tours and Safari follows Mia Walters’ trip to Zambia where she volunteered to empower, inspire and educate young people living in some of Zambia’s poorest communities.

Zambia is one of the countries with the highest rates of poverty and inequality globally with 60% living below the poverty line and 40% of those people living in extreme poverty.

Pete Davies, Managing Director at Sugar PR said:

“It is a delight to be able to offer our support to Wezi and the team at Action Bike Tours who deliver an authentic and educational experience. It is important to support sustainable businesses, particularly in a country like Zambia.”

Action Bike Tours and Safari give customers an opportunity to gain an insight into the intricacies of Zambian life, culture and traditions.  You can view their website and book a tour here: